My partner (Ben Clark) and I created an integrated marketing communications plan for the LA based designer Greg Lauren. We developed a strategy to increase his brand awareness and build brand relevancy using both online and offline marketing tools; among which GIFs to share on social media, a zine named "SCRAPS", and a pop-up event taking place in a military tent.

Personal Roles: marketing strategy, research & analysis, ROI & tactics effectiveness measurement, modeling.

Teammate: Ben Clark

Professor: Denis Antoine